I’m Vadiraj “Vadi” Katti — a product leader passionate about turning complexity into clarity and building products that make life easier for users. My career was shaped in the San Francisco Bay Area, where I learned to build products in one of the world’s most competitive and innovative environments. I’ve been focused on AI-native products, with the goal of simplifying complexity and unlocking measurable value.
My experience shaped my leadership style: customer-first, data-driven, and relentlessly focused on impact. I’ve worked across the spectrum — from multi-billion-dollar enterprises scaling global platforms to nimble startups.
Along the way, I’ve also authored books on AI, mentored product managers worldwide, and helped teams grow with clarity and empathy.
For me, product leadership isn’t about titles or roadmaps — it’s about uniting teams, building with empathy, and delivering impact at every stage of the journey.
Hello World !!
My Product Leadership Playbook
Customer Centric Products
I specialize in simplifying complex workflows into intuitive experiences. Whether saving users hours of time or moving the needle on core business metrics, the products I’ve built have consistently delivered measurable impact.
Lead With Empathy And Clarity
I believe teams succeed when they’re aligned on the why. My approach to leading distributed, multicultural teams successfully includes — defining problems clearly, setting priorities, and holding ourselves accountable. This alignment doesn’t just build products; it unlocks exponential outcomes.
Holistic Approach To Product
Early in my journey, I learnt that product building is incomplete without discovery, positioning, and go-to-market; a lesson I carry to this day. My approach integrates not just building, but also how customers find, adopt, and love the product. That’s how rocket ships are built.